AI as Handlungsimpulsverstärker

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When I think about what AI does for me, I keep returning to a German word: Handlungsimpulsverstärker — an action-impulse amplifier.

Here’s the underlying idea. We like to believe that our actions begin with thought — that we reason our way toward decisions. But the sequence runs the other way. A stimulus triggers an emotion. The emotion generates an impulse toward action. Only then does conscious thought arrive, not as the origin of the impulse, but as its rationalizer and modulator. Thought can shape the impulse, refine it, even abort it — but it cannot truly initiate it. The impulse is already underway.

The mental sequence: thought can modulate, but doesn't originate.

Daniel Kahneman’s Thinking, Fast and Slow captures this with his distinction between System 1 and System 2. System 1 is fast, automatic, intuitive — it operates before we’re consciously aware. System 2 is slow, deliberate, effortful — the thinking we notice ourselves doing. We like to imagine System 2 is in charge. But System 2 is largely a reviewer of proposals that System 1 has already generated. It can veto, but it rarely originates.

This isn’t just a conceptual model — it’s neurologically observable. In the 1980s, Benjamin Libet measured the timing of brain activity during voluntary movement. He found that the brain’s “readiness potential” — the neural preparation for action — begins approximately 550 milliseconds before movement. But conscious awareness of the decision to move only emerges around 200 milliseconds before movement. The brain has already committed to a direction before we experience ourselves as deciding. What we call “conscious will” arrives after the fact, with just enough time to modulate or abort — but not to originate.

This has consequences for what we build. Before AI, translating an impulse into reality required sustained motivation across days, weeks, months. The cognitive load of figuring out each step, holding the structure in mind, debugging, iterating — all of this demanded fuel. Many impulses died not because they were bad ideas, but because the distance between impulse and completion was too great. The motivational energy depleted before the work was done.

AI changes that distance. When I work with an AI assistant, I offload cognitive scaffolding. I can think at a higher level of abstraction because the implementation details are no longer mine alone to hold. The impulse travels further before exhausting its motivational fuel.

Consider a concrete example. I’m currently building a browser-based Mars viewer — a way for anyone to stand on the surface, look around, and feel the awe that Carl Sagan imagined when he spoke of browsing another world with a child. Without AI, this impulse would demand weeks of sustained effort: coordinate systems, panoramic libraries, transformation pipelines. Each step an opportunity for the impulse to die. With AI, I can iterate through architectural decisions and offload the cognitive scaffolding. The impulse travels further because the path shortened.

This is what I mean by Handlungsimpulsverstärker: AI doesn’t create new desires or replace human judgment. It amplifies the reach of impulses that were already there, allowing more of them to become real. The motivation was always mine. AI just made it go further.


Further reading:

Daniel Kahneman, Thinking, Fast and Slow (2011) — The foundational framework for understanding how intuitive cognition (System 1) operates before deliberate thought (System 2) can intervene.

Benjamin Libet et al., “Time of conscious intention to act in relation to onset of cerebral activity (readiness-potential): The unconscious initiation of a freely voluntary act,” Brain 106 (1983): 623–642 — The landmark study demonstrating that neural preparation for action precedes conscious awareness of the decision to act.

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